AD MAD

1 year, 1 month and 20 days late. But here it goes, with due apologies.

Ads. I love them. Well, most of them. It is a real pleasure to watch those carefully crafted movies made within specific time constraints conveying their necessity to the targeted audience. And if they are humorous too, it makes your day! 

I love the zoo-zoo ads. Also the fevicol ones. And there are many more in the list. But I don't understand certain ads or the logic which the producers think will make them sell like hot cakes. Here are some of them:

1. Akshay Kumar in Thums Up Ad: Want to 'taste the thunder'? Want your Thums Up? Our resident khiladi of Bollywood behaves rather irrationally when it comes to the bottle of blackish aerated drink. Rather than go to the nearby store (you can get them at the paan wallahs too), he starts off in bizarre ways. Thankfully advising viewers not to repeat the actions, he sometimes gets to the bottle without touching his feet to the ground causing destruction evrywhere(and yeah, there's a twin involved too!); sometimes he is chased by someone on a bike for the bottle; sometimes its his girlfriend playing the thief! The point is: "Have you ever seen him pay for those bottles of fizz?" Never! And why go to such death defying levels when you can get the same thing at 10-15 rupees at the nearest store? I can never understand it!

2. Hero Honda ad featuring Aryan Baruah: Yeah. This guy is broke too! His girlfriend sends him an sms wishing Good Night and he has to ride out all the way to her place to reply. It seems his vehicle's mileage is better than his network's plans (or his financial capabilities). So touching! 

But wait, may I suggest something Mr Baruah? How about using those monthly sms packs or the 1 paisa per sms plans? Fill them, no need to shut them and forget about them (at least for a month!). Just my suggestion though.

As an aside, the ad also shows the mean side of a girl's nature. The poor guy has just reached home and she sends him another message wishing 'sweet dreams'. You know well what the poor guy does (all over again!!!)

3. Karbonn mobile ad featuring Viru and Gambhir: Another pair of broke celebrities! (I hadn't started this post to enumerate famous guys who are broke but it seems it is now!). They are so broke that they buy a dual sim phone shared between the two. The guys are relaxing, probably after a grueling net session. And then it happens. Vidya calls. I don't know about Gambhir but I think Viru is married and his wife's name probably is not Vidya. Anyway, the call comes and they fight over it while no one claims the call from the team coach (wonder where he was during a net session!). 

4. Micromax ads featuring Dhoni: This time they think we are broke! And worse, they accuse us of stealing too. Dhoni came on screen numerous times claiming that his seven micromax mobiles were stolen during the IPL. (Wonder what he was doing with a phone in the dressing room!). Anyway, I have half a mind to file a case in court!

5. The VIP Guy:  There's something about these VIP guys! Remember the ad featuring a guy dressed in a chaddi with a robe over it and saving the girl? Well, this time he saves an entire train bogie by delinking the succeeding bogie containing a bunch of merrymaking ruffians. And a sideways glance at the girl. Now this explains the numerous train accidents in India. The links between the train bogies is weak enough. There are too many bogies lying around the tracks stranded as a result of those VIP men's heroics posing potential danger in wait.

Well, this is enough for now. Now you can wait two more years for the post titled Ad-Mad 2. :)

PS: The name Ad Mad devised by self for use as the title of a round in the quizzes I conduct.